Artificial intelligence | Instagram and TikTok | Content strategy and scripting
I developed a social media content approach for CozmoAI to increase audience reach and interaction. The strategy used questions, interview-style videos and educational scripts to make AI topics easier to engage with on Instagram and TikTok.
The objective
The project focused on reaching more viewers and encouraging stronger interaction with the brand’s social content. The creative direction needed to make a technology subject accessible through formats people could quickly understand and respond to.
The content strategy
I developed content pillars that combined education with indirect selling. Interview-style videos and question-led scripts created ways to introduce AI through conversation, while changes to posting times supported the distribution plan.
The execution
Scripts were built around questions that sparked curiosity about AI. The approach gave each video a clear starting point and a conversational structure, allowing the brand to explain ideas without relying entirely on direct product promotion.
The work connected topic selection, scripting and publishing decisions so the channels had a clearer direction for attracting and engaging viewers.
CozmoAI Reach and Engagement Results
Reported project results
Audience reach increased by 40% within one week. The project also reported growth in repeat engagement following the content changes.
